AT&T jacks up DSL price $5 per month

See story here. Now ask yourself – if you are seeing slowing growth, which do you think will spur sales – raising prices, or lowering them? I’ve never heard of anyone increasing sales by raising the prices, so I’m really puzzled by AT&T’s moves.

Disclosure: I’m currently an AT&T subscriber, and I am using their $10/month plan (a condition forced on them by the FCC as part of the Bellsouth merger). It’s not the fastest connection to the ‘net, but for $10/month, it does the job. However, AT&T is only obligated to offer this plan for two years. Once those two years are up, and AT&T jacks up their rates, I will most certainly head for speedier pastures.

Category: News