Apple asked Microsoft to pull Laptop Hunter ads.

According to Microsoft COO Kevin Turner, Apple Legal asked Microsoft to stop running their Laptop Hunter ads. Microsoft, of course, declined reports the WSJ.

Personally, I don’t get these ads. For one thing, while Microsoft makes a sale on every PC laptop sold with Windows, that Windows license fee is a lot less than the full retail license cost of Windows. And since Mac users don’t get a bundled version of Windows with their Macs, they are potential customers for a full retail version of Windows for use in either Boot Camp or a virtual machine emulator like VMware Fusion 2 Apple asked Microsoft to pull Laptop Hunter ads. or Parallels Desktop Apple asked Microsoft to pull Laptop Hunter ads..

So, by trying to steer people away from Macs with these ads, Microsoft is actually turning off potential customers who would be possibly paying a premium for their product (retail copies of Windows). I don’t see the logic in this, but then again, I never see the logic in anything Microsoft does.

Category: News

About the author

A user of Macs since they had silly names like Performa and Centris, Theodore Lee is a techie who prides himself on his vast knowledge of all things Apple. OS X Factor was started in 2001 (originally as macosxcentric), and continues to churn out tips, tutorials, reviews and commentary on the tech sector.

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