AT&T Fights Back Against Verizon Ads
AT&T has decided enough is enough, and publicly responded (via a press release) to the claims made by Verizon Wireless in their latest ads.
AT&T cites as fact:
AT&T’s wireless data coverage reaches 303 million people – or 97% of the U.S. population, where they live and work. Our data coverage consists of 3 different types of technology:
3G. 233 million people or 75% of the population are covered by AT&T’s 3G network, the nation’s fastest.
EDGE. 301 million people or more than 96% of the population are covered by EDGE.
With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE
GPRS. Covers 303 million people, allowing you to talk, text, e-mail and access basic websites optimized for wireless.
AT&T is the #1 network for smartphones, with twice the number of smartphone customers than Verizon, our closest competitor. Some of the reasons include:
Most popular smartphones. Unlike Verizon, AT&T offers the most popular smartphones in the industry.
More wireless apps. Unlike Verizon, AT&T customers have access to more than 100,000 applications, more than with any other wireless company.
Talk and E-mail at the same time. Unlike Verizon, AT&T’s 3G network lets wireless customers simultaneously talk and surf the web or do e-mail.
Fastest 3G in the nation. Unlike Verizon, AT&T has the nation’s fastest 3G network.
Responding to a negative ad is always a gamble, as it sometimes legitimizes the claim being made against you. In this case though, I think AT&T is correct in going after Verizon.
AT&T doesn’t have the coverage that Verizon does, and everyone pretty much knows it. However, I do believe that Verizon isn’t giving AT&T its due with regard to EDGE, which is a pretty fast fallback technology.
I have no love for AT&T, but I’m enough of a realist to understand that each of the cellphone companies have their issues.
Category: News
