Apple acquires Lala

Apple has acquired the streaming music service Lala, according to reports from the NY Times Brad Stone. Lala lets users stream music, operating on a business model that lets the user listen to anything once in its entirety for free, with subsequent plays costing fractions of what it would cost to purchase the track outright.

Of course, since this is Apple we are talking about, there is no indication of whether the purchase was about getting a head start in the streaming music business, or whether Apple just saw an inexpensive way to eliminate some competition. Perhaps Apple was only interested in the talent behind the organization, and not the product they actually produced.

Time will tell.

Category: News