T-Mobile Uncarrier 8.0 event unleashes ‘Data Stash’

T-Mobile is continuing it’s aggressive push against the competition. It’s latest weapon is called ‘Data Stash’. It’s essentially the ability to roll over your unused data from one month to the next. Many of you will remember that AT&T (and Cingular beforehand) did something similar with your allowed voice minutes.

From T-Mobile:

Enough is enough. That’s why we created Data Stash. Other carriers take away your unused data – the data you paid extra for – at the end of the month. T-Mobile is the only national carrier that lets you roll your paid unused 4G LTE data into the next month – all at no extra charge. From now on, you keep the extra 4G LTE data you paid for.

Here’s how it works:

  • Starting with your January bill cycle, Data Stash will be available to all T-Mobile postpaid Simple Choice customers
  • Sign up for a postpaid Simple Choice Plan with 4G LTE data for your phone (minimum 3GB 4G LTE data) or tablet (minimum 1GB 4G LTE data).
  • Use your data all month to stream, surf, and download worry-free.
  • At the end of the month, all your unused 4G LTE data – rounded up to the nearest megabyte – rolls into your stash to be used any time in the next 12 months.

This is a brilliant tactic. T-Mobile is really shaking things up in the mobile space. Their network is improving in many key markets, and a planned replacement of all their 2G towers in 2015 with 4G LTE will only strengthen their position.


Category: Cellphones,iPad,iPhone,News

Apple Gains Smartphone Market Share

The fact that Apple is gaining share in the wake of the iPhone 6/6 Plus release isn’t news. What caught my attention in this article is who is in second place – Nokia.

For the most recent quarter, Apple was within one percentage point of matching Nokia in a market seeing strong overall growth.

Nokia is still in second place? As an American, this is shocking because over here Nokia has been eviscerated. Their Windows Phones are losing share, and nobody in the US is buying feature phones. I had no idea they were still pushing large numbers of feature phones in other parts of the world.

Microsoft has really screwed the pooch with their Nokia acquisition. It will interesting to see how long Nadella will play the Windows Phone hand. I can’t imagine being a low single digit share mobile player is something Microsoft will continue to take losses on indefinitely.


Category: iPhone

“The Song”

Apple has released a new long form Holiday ad. This one, clocking in at 90 seconds, is titled ‘The Song”. It does a great job of humanizing what you can do with Apple technology.

The ad, created by long time partner TBWA Worldwide, features a daughter taking an old song recorded by her grandmother and updating it with her own flourishes using her Mac and iPhone 6.

Apple has made the long form holiday ad a bit of a tradition, with last year’s “Misunderstood” ad kicking off the trend.


Category: Apple

Custora: iPhone users spend more money shopping online

File this under ‘duh‘:

Apple still dominates e-commerce, but Android devices are stealing share. Throughout 2014 – in our E-Commerce Mobile Report in July, and for the first three weeks of the holiday season, Android devices were “nibbling at the Apple,” stealing e-commerce share from Apple devices (iPhones and iPads). The same trend took place on Cyber Monday and the entire holiday weekend: The vast majority of mobile shopping happened on Apple devices over the weekend – 78%, while only 21.6% happened on Android devices. However, Apple’s share is down from 84.1% on last year’s holiday weekend 2013, while Android’s share is up from 15.4%.

The report lumps all Apple devices (iPads and iPhones) together, but I’d love to see a breakout of how much shopping is done on each device.


Category: Apple,Apple Retail

Chromebooks overtake iPads in Education Sales

From the Financial Times:

“Chromebooks are really gaining traction,” said IDC analyst Rajani Singh. “The growth of Chromebook is a major concern for Apple’s iPad.”

The reasons Chromebooks are gaining traction in education are easy to see. Low cost client, super simple client management, and a content library (the entire world wide web) second to none. It is the quintessential embodiment of Larry Ellison’s thin client prophecy from back in the early 90s.

Is the rise of the Chromebook in education linked with the dip iPads have seen over the last year? Time will tell.


Category: iPad

Apple Hardware Year in Review

Apple SVP Eddy Cue famously said earlier this year that 2014 was going to be a banner year for Apple products.

With the year coming to a close, now is a good time to reflect back on the hardware that Apple released over the last 12 months and examine where Apple went right and where they went wrong.

(more…)


Category: Apple,Apple Retail,Hardware,iPad,iPhone,iPod,Opinion

Focus

Under Steve Jobs, Apple was a laser focused company. Upon his return to Apple, he simplified Apple’s product matrix to four lines – consumer desktop, consumer portable,  pro desktop, pro portable. Apple focused on those 4 product lines (along with getting OS X ready and out the door) until the iPod debuted in 2001. Apple is methodical about how they approach products and features. When the iPhone debuted in 2007, many lamented that its closed nature would prevent it from being successful. Apple tried to placate users and developers with their ‘pretty sweet solution’ of developing web apps optimized for the small device. Of course, this was just Apple’s way of buying themselves time until their 3rd party app strategy was fully baked and ready to launch. There was nearly a year in between the push for web optimized apps and the App Store. And in that time, Apple took a lot of heat for not having a native app solution. (more…)


Category: Apple

Before you buy that iPhone – don’t get handcuffed

With the release of the iPhone 6 and 6 Plus, its as good a time as any to talk about the devious tactics the American wireless carriers use to get you to overpay for your new phone. (more…)


Category: Cellphones,iPhone

Thoughts on OS X Yosemite

Another WWDC has come and gone, and now that I’ve had time to use the Developer Preview of Yosemite, I’m going to offer my opinions on some of the changes. This is not a review, as Yosemite is still very much in development, and much could still change between now and it’s shipping date. (more…)


Category: Apple,OS X,Widgets,WWDC

Digitally sign documents using OS X Mavericks

One of the cooler, often overlooked features of OS X Mavericks is it’s ability to scan a signature using your iSight camera, and the ability to use that signature to digitally sign a PDF document. This tutorial will walk you through setting this up. To get started, you’ll need a couple of things. (more…)


Category: Apple,Mavericks,OS X,Tutorial

About the author

A user of Macs since they had silly names like Performa and Centris, Theodore Lee is a techie who prides himself on his vast knowledge of all things Apple. OS X Factor was started in 2001 (originally as macosxcentric), and continues to churn out tips, tutorials, reviews and commentary on the tech sector.