File this under ‘duh‘:
Apple still dominates e-commerce, but Android devices are stealing share. Throughout 2014 – in our E-Commerce Mobile Report in July, and for the first three weeks of the holiday season, Android devices were “nibbling at the Apple,” stealing e-commerce share from Apple devices (iPhones and iPads). The same trend took place on Cyber Monday and the entire holiday weekend: The vast majority of mobile shopping happened on Apple devices over the weekend – 78%, while only 21.6% happened on Android devices. However, Apple’s share is down from 84.1% on last year’s holiday weekend 2013, while Android’s share is up from 15.4%.
The report lumps all Apple devices (iPads and iPhones) together, but I’d love to see a breakout of how much shopping is done on each device.