It’s hard to imagine Apple before the iPod now, but 10 years ago, it didn’t exist yet. Apple was back on track, but it had yet to release a device that could be considered a ‘game changer’. Initially, I don’t think anyone believed that the iPod would have the success that it has had. The early reviews were split on it, with half seeing it for the brilliant device that it was, and the other half only seeing it for what it lacked (Windows compatibility and USB connectivity).
Still, it’s not a stretch to say that the iPod is the device that defined the modern Apple. It definitely gave them the resources and clout to tackle devices like the iPhone and iPad.
Steve Jobs has penned another detailed missive, this time on Flash and how/why Apple doesn’t support it on it’s mobile devices. It’s a 1600 word opus that breaks down the argument in to 6 reasons – openness, full web, reliability (and security/performance), battery life, touch, and platform issues.
I can’t argue with most of the points, however this one is not entirely accurate:
Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.
The Flash plugin is proprietary, but anyone can build an application that exports to the Flash format. Applications like Swish and others offer Flash creation tools that export to the Flash format. It’s a minor point to quibble with, as the Flash plugin is proprietary.
It will be interesting to see how Adobe responds to this. Adobe, from the CEO on down, has been dissing Apple’s mobile offerings lately in hopes of preserving it’s Flash kingdom. Having Steve Jobs and his 1600 word megaphone broadcast a detailed defense of why Apple avoids Flash can’t go unanswered. Can it?